Lookbooks, show invitations, packaging and gift cards are important tools for communicating a fashion brands" aesthetic and point of view. Art directors and graphics designers collaborate with fashion designers, stylists, make-up artists, and photographers to create inspiring campaigns for each new collection. Behind Collections compiles an impressive range of creative and artistic promotional material designed for the fashion world. Designs for Herms, Acne Studios, American Apparel, Mulberry, Jean Paul Gaultier, Basso & Brooke and many others are featured.

样衣文件,邀请函,包装和礼品卡是传达时尚品牌的审美及观点的重要工具。艺术导演和平面设计师与服装设计师、造型师、化妆师、摄影师共同合作创作每场新的秀场。本书编译了一系列令人印象深刻的世界上的为时装而设计的创意和艺术宣传材料。爱马仕,艾克妮工作室,美国服饰,玛百莉,让•保罗•高提耶, 百索&布郎蔻以及其他的特别设计。

From graphic identities to visual campaigns, Behind Collections® introduces nearly 130 clever works, all stand out due to the unique method of craftsmanship that was used to execute the fashion brand’s and design concept. The fashion industry has always been a co-existing world for influential figures and fresh young talent, where these two sides relentlessly run into each other with their vision and talent. But then there are visual designers who help consolidate designers’ cryptic ideas in symbolic imagery and artefacts. Great creative synergy essentially leads to startlingly beautiful invitations, lookbooks and display settings that fascinate appreciative eyes.

Whether it is street fashion or high culture, these works captured the essence of the designers’ concept and highlighted it furthermore with graphics, printing, and art directions. In four chapters, this book follows unique styles that designers created for department stores, eye-catching young labels and the likes of Dries van Noten, Ann Demeulemeester, Hermés, Maison Martin Margiela, Issey Miyake, Acne Studio and many others.

从平面形式到视觉, Behind collection 介绍了130个巧妙作品。 这些都是源于那些过去推广时尚品牌和设计理念的独特手工工艺。
时装业一直是具有影响力的伟人和年轻的杰出人物碰撞并相互存在的领域，他们也自然而然的融进了彼此的视觉和天赋方面的优势。随后视觉设计师促使设计师的隐含理念在在形式图形和制品上得以融合。这一融并设计出来了更多吸引人球的精美邀请函，时尚册子和展示设置等。
无论是街头时尚或高尚文化，这些作品都是为了捕捉设计师设计理念本质，并通过图形，绘画和艺术加以体现强调。这本书的四章都遵循了设计师的独特风格，这里有创意性商店和年轻人青睐各品牌， 如 Dries van Noten, Ann Demeulemeester, Hermés, Maison Martin Margiela, Issey Miyake, Acne Studio等等。