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首页 >华企学院 >营销知识 >广告投放 > 「公司网络营销」分析了手机qq 10万+条广告后,我们发现了这些套路

「公司网络营销」分析了手机qq 10万+条广告后,我们发现了这些套路

作者:华企商城 阅读次数:105次 发布时间:2019-01-13 12:03:06评论:0

「公司网络营销」分析了手机qq 10万+条广告后,我们发现了这些套路< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  腾讯,这个大帝国是所有优化师在选择渠道时,必备的一个选项。< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  自从微信出现后,手机QQ好像已经淡化了人们的视线。但其实,它仍是月活8亿+,不容忽略的渠道。< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  在此呢,公司网络营销华企互动整理了一些手机QQ相关广告投放趋势,以及广告投放的套路,有投放意向的优化师可以参考。< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  文章概览:< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  1. 手Q广告投放趋势:应用下载类广告占比超7成。< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  2. 活动类广告投放趋势:招商加盟/汽车/金融为热门行业。招商加盟广告以餐饮食品为主,高收入,低门槛为常用创意点;成人学历类广告为教育培训行业广告投放的重点,常用通知提醒类广告文案套路< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  3. 电商类广告投放趋势:数码家电广告占比最高。< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  4. 游戏类广告投放趋势:葫芦娃IP策略类游戏占据投放金额榜首。< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  手Q移动广告趋势总览< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  根据不同推广目的,在此手Q上所有投放广告分为以下三类:< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  ▲ 应用下载(以引导App下载为目的)< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  ▲ 活动下载(以品牌活动宣传,表单收集客户信息为主)< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  ▲ 电商推广(以直接的电商销售为目的,如二类电商商家,淘宝、京东、唯品会平台等电商平台)。< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  1) “应用下载”广告投放金额占比超7成< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  其中以应用下载为推广目的的广告投放力度较高,预估广告投放总金额占手Q整体广告的74.9%,而电商推广的预估广告投放总金额占比不足5%。< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  2) 广告投放素材形式单一,单图形式广告数占比超过97%< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  由于手Q渠道广告资源的限制,广告形式主要为横幅、视频两种。< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  其中,在素材表现形式上,单图广告占比最多,为97.1%,而竖视频广告占比1.51%。< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  3) 广告文案重复率高,广告主更倾向于在手Q堆文案堆素材< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  在手Q所有投放的广告中,文案重复率极高。App Growing共追踪到11万+条数据,但去重后仅剩1万条左右。< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  猜测这跟手Q丰富的用户人群触达方式相关,广告主倾向于设定更丰富的定向方式去投放相同文案,因此文案复用率高。部分高频使用的广告文案例举如下图:

  

< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  手Q活动广告洞察< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  1)活动类广告中,招商加盟/汽车/金融为热门行业< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  招商加盟,汽车,金融行业为活动推广类广告投放金额Top3。其中,招商加盟类广告占整体活动推广广告投放总金额20.58%。< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  值得注意的是,运营商(移动/联通/电信)也在手Q渠道热推其流量上网卡,流量充足,免费领卡为其活动主要宣传点。< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  2)相关主流行业的活动推广类广告分析< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  招商加盟类广告< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  招商加盟类文案创意主要围绕低风险,高优惠,高收入,低门槛(像免加盟费,免费培训,无需经验)这些点展开。< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  其中,以餐饮食品行业的加盟广告为主(总占比为96.80%),又以奶茶店的开店加盟广告最为普遍,广告数占整体招商加盟广告的36%。< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  在创意文案上主要以高收入,低门槛为主。< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  金融行业类广告< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  金融行业以借贷广告为主,主推低门槛,到账快,素材落地页凸显“贷款额度”。< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  在广告文案方面,主要围绕低门槛(凭身份证或公积金即可贷款),到账快(快至当天/2小时/3分钟到账)等创意点展开,素材落地页通常会凸显“贷款额度”数字。< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  汽车行业类广告< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  在汽车行业广告主中,以易车网,毛豆新车网,人人车为首的汽车电商平台的广告投放也较为抢眼,虽落地页均主要以询价吸引客户留咨,但各自广告投放的宣传点也各有不同。< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  易车网为特定单款车型价格降价的文案作为吸引点,落地页为该车型所对应的CS销售店,销售导向明显,而毛豆新车网则强调“低月供”,“低首付”,主打价格敏感人群;而二手车平台人人车及瓜子二手车广告投放创意主要以“旧车估价”吸引车主关注,以回收二手车为导向。< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  教育培训类广告< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  在所有教育培训类广告中,成人学历培训广告数占比60.51%,职业培训方面,消防证,化妆师培训广告投放力度大,而兴趣培训方面,画画培训的广告投放也较为热门。< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  在成人学历培训方面,以通知提醒文案套路提升可信度,吸引用户关注,评估类落地页为常用的落地页样式。< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  护肤美容行业< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  手Q渠道的护肤美容广告主要为 “祛痘小贴士”,分享祛痘的方法及误区痛点,引导用户添加“培训师”个人微信为推广目的。< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  手Q电商推广广告洞察< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  下图为各电商行业投放金额占比:

  手Q应用游戏类广告洞察< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  1)盘点广告投放金额Top10游戏榜及应用榜< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  在Top10游戏榜中,以葫芦娃兄弟IP为改编原型的横版动作策略类游戏《葫芦娃》占据投放金额游戏榜榜首,而捕鱼类游戏也有三款游戏入榜。< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  在Top10应用榜中,综合电商平台《拼多多》强势抢占榜首,短视频App《好看视频》则紧随其后。除了3款阅读类App入榜外,Top10应用榜的分类较为分散。< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  2)《好看视频》在手Q渠道投放案例分析< style="color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: normal; font-family: 微软雅黑; font-size: 16px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-filtered="filtered"/>  《好看视频》作为百度系短视频App,为抢占红利8-11月在全网各主流平台都有较大力度的广告投放,在手Q渠道也位居广告投放金额应用排行榜第二名。其在手Q渠道的广告投放中,广告投放分析如下:

  以上就是公司网络营销华企互动对手机qq广告10万+条广告的分析报告。对于手Q的广告投放,你了解了吗?

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